Matthew Pennells

Matthew Pennells

Current Position: Digital Transformation Business Development Manager Esri Global, MEA Region

Key Skills:  Smart application of location intelligence

Location driven business transformation

Effective business leadership

Humanitarian disaster response

Master data management and integration

Digital transformation, strategies and road maps


Matthew Pennells is an Information Management professional, specialising in location intelligence and digital business transformation, with an extensive career in public, private and voluntary sectors. Currently Matthew heads up Digital Transformation at Esri’s Dubai office covering the MEA region. He also volunteers his time to support GIS Professionals and the humanitarian sector. His work with the international humanitarian mapping charity MapAction has seen him deployed to disaster affected areas around the world.

With experiences ranging from managing GI architectures, delivering transformation projects, strategy design and implementation as well as overall business benefit of ‘place’ Matthew has seen many good and not so good uses of location data.  His goal is the better understanding and wider spread use of information management and its intelligent application to improve organisations in all sectors.

Through his work and volunteering, Matthew has gathered a diverse but tailored set of skills ranging from location driven digital business transformation, effective business leadership, to demonstrating the value of information management and user engagement. His various roles mean these skills have been applied to save millions of pounds in public sector projects through to saving livelihoods after natural disasters.

Matthew now applies his skills and experience to support the transformation of organisations and countries through effective use of geospatial infrastructure. He is actively involved in initiatives around Sustainable Development Goals, OpenData, Data Literacy and Industry community building.